Social media has been recognized as a robust approach to market products and services online. One of the social platforms that have gained popularity in the marketing world is Facebook. It is a favorite platform for people in affiliate marketing due to the massive amount of traffic it attracts. This platform has exceeded the world’s number one in traffic, Google.
Millions of people around globally use it and spend a lot of time clicking on the links, ads, images, and tabs found there. If affiliate marketers succeed in harnessing the power that this platform provides, they can quickly gain success. Below is a comprehensive guide on how to do affiliate marketing on Facebook.
Connect and Build Trust with Your Audience
If you want to succeed in affiliate marketing on Facebook, you need to grab the attention of your target audience first. This is where most people fail and head straight to the selling part. If you don’t win the trust of your audience, you will fail miserably. You should also try to connect with other affiliates in a similar niche. Facebook makes that easy for you by allowing you to search people according to school, keywords, location, and many other criteria. Use such features to find people within your niche.
Join various groups and create yours to enable you to reach the audience beyond your Facebook friends. Request the big influencers in your niche to allow you to mention or them in exchange for a mention on their updates to their following. This is a win/win situation, but it is more beneficial to you since you have established yourself well. You are just learning how to do affiliate marketing on Facebook. You should post captivating content to make your readers yearn to learn more about your products. Affiliate marketing is all about actively engaging with your target niche.
When you succeed to get the attention of your target audience, it’s time to introduce your affiliates. You should begin by posting a compelling call to action to make the audience curious. Add a link to your affiliate’s website and requests them to like the page. If you don’t want to lose potential customers along the way, make the link simple.
Post on a Regular Basis
Succeeding in affiliate marketing on Facebook requires one to be active. You need to post regularly and consistently to keep your audience engaged. Posting is not enough. You need to check the thoughts and opinion of your audience. What are their comments? Which posts attract more likes and comments? Facebook was meant to encourage interaction. Always stay active and engage your audience as fast as possible.
Answer their questions and address their concerns about your products. Have a posting schedule to ensure you don’t forget to update your account. Evenings and weekends are the best times to update since most people are not engaged in their work. Most of them will be going through Facebook to relax after a long and tiring day/week of working. Furthermore, these are the times most people go shopping which means there are chances they will bump into your affiliate product/service.
Use of images
A picture is worth a thousand words. Pictures easily attract the attention of your audience since they can comprehend the message you are putting across at a glance. One thing you need to remember is to make the images relevant and exciting. If your affiliate marketing niche is about fitness, the photos you use should be related to fitness. Facebook’s technology displays news feeds according to location, searches, and other criteria.
If your target audience has searched for something related to your niche, there are high chances your affiliate products will automatically appear on their news feeds. You don’t want somebody to click your image only to find it is not related to what they were looking for or expected. This will be a turnoff. The pictures you use should not be necessarily professionally designed. Your objective is to keep the audience engaged, and the images you use should fulfill that. Make them simple and of good quality.
Connect with your audience emotionally or at a personal level
The best approach to gain ground fast when learning how to do affiliate marketing on Facebook is to have an emotional connection with your audience. Go through your posts and answer the questions customers are posing. Ask them questions to give you a clear picture of what they are looking for. Facebook provides you with the features you need to achieve this. You can set up a poll or ask questions in their comments or post questions on as your status updates to get their comments.
The more you learn about them and what they want, the easier it will be for you to promote your products. When you disagree with your customers, avoid doing arguing on the public. This will be negative publicity to your marketing efforts and can send your potential customers away. Reach out to them privately to address their concerns. If you want to succeed in Facebook affiliate marketing, engage your customers positively. This way, you will avoid frustration which can make you give up.
Looking for more exposure
One thing that makes Facebook an excellent affiliate marketing tool is because it’s free. However, if you want your posts to get more exposure, spending a little bit of cash is advisable. Cheaper or free is not always the best choice in the business world. Sponsored ads can help you reach a wide range of target audience.
Such ads give you the flexibility to choose the target audience according to location, age, gender, and other preferences. When learning how to do affiliate marketing on Facebook, using sponsored posts is a smart strategy to help you gain ground fast. They will help you reach a highly targeted audience and increase your conversion rate and affiliate income.
Facebook is an excellent affiliate marketing tool due to the millions of users it has, and it’s free to use. However, if you don’t know how to use it, you will be frustrated and quit along the way. The above tips can help you gain success in affiliate marketing on this social media platform.